Business Plan Essay Example | Topics and Well Written Essays - 2500 words - 2

Business Plan - Essay Example Such expansion will entail the setting up of a store location to offer the pretzels and its new selection not only during annual state fairs, but whole year round. Its customer will no longer have to wait during annual state fairs to avail of the pretzels and its new selection but can now go to a permanent location where they can avail of the product. Such expansion and setting up of store location however needs more capitalization. To this end, the present owner, son of the original owners Mr. and Mrs. Smith, will infuse a $ 50,000 capitalization to finance the expansion. The additional $50,000 loan with additional credit line will be used to cover the additional equipment to expand production and to cover additional overheads. To continue and expand the operation of Pretzels Galore and be able to cater to its unserved market by making Pretzels Galore available through a fixed store location creating and developing delicious, innovative, and a wider array of pretzels selection to the highest quality that will be appealing to different age groups and across different market segment and enhance the company’s market base and profitability. To become the leading provider of pretzel in the next two years through its distinct and delectable taste and by offering a wider array of Pretzels that is innovative and appealing while competitive in price. Pretzel is a unique knot like shape type of baked food made from dough and can be offered in a variety of soft and hard varieties and savory or sweet flavors. It originated from Europe and has a distinct symmetrical looped form. Pretzels Galore was a creation of Mr. and Mrs. John Smith who after years of participation in annual state fair has created a market following owing to the distinct taste and flavor of its pretzels. This was enhanced by the second generation of the Smiths who after experimenting for new flavors of the original